Your Website Deserves An ‘F’ – How Visitors Read Your Website

Posted on 13. Dec, 2009 by IMrush in SEO

What I were to tell you that most visitors who land on your website only read about 30 percent of your content and the majority of that content is at the very top AND on the left side.

It’s true, your visitors are only picking up a fraction of your message. Our eyes are ‘trained’ or ‘conditioned’ to pick up the content that is on the left side.

Want to know what your visitors are reading on your website? Print out one of your site pages, and draw a big ‘F’ on the page with a highlighter. The content or images within this ‘F’ is what your site visitors are seeing and absorbing.

Don’t believe me? Have a look at the below eye tracking study from a Google Search engine result page (SERP). See the ‘F’?

eye-tracking-385x434

So now that you understand that why your website deserves an ‘F’, make sure that the most important message is within this area of prime visual real estate.

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3 Responses to “Your Website Deserves An ‘F’ – How Visitors Read Your Website”

  1. Fiona Prince

    14. Dec, 2009

    You caught my attention! Great post.

    I teach Writing for the Web in the Continuing Studies Program at Royal Roads–next course is February 23, 2010. http://www.royalroads.ca/continuing-studies/CYPAPA2011-Y09.htm

    Part of the course explains how people read on-screen vs print. I will include this in my upcoming course and credit you for brining it to my attention.

    I appreciate the quality of information I receive from IMrush.

    Sincerely, Fiona Prince

    Thank yhou

  2. Lowell Ann Fuglsang

    14. Dec, 2009

    Thank you Jay. My success team for women will find this observation very useful. This year we are focusing on our web presence and how to improve it.

    Also want to thank you for the video pointing to the new features in Google. We will watch it at our next session.

    Regards, Lowell Ann Fuglsang
    Workstyle-Lifestyle Coach

  3. Eric Porcher

    14. Dec, 2009

    Thanks for this, Jay. Very interesting. I’m wondering if more of these images are readily available, for viewers of other page formats.

    Eric

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