I know it’s a tough pill to swallow, but if you are not taking action and focusing on internet marketing for your business – then it leaves great opportunity for your direct competitor to dominate Google.

Now, it doesn’t have to be that way if you apply a couple simple search engine strategies that will boost your rankings.

1. Add your business to Google Local

This is often an overlooked strategy. Have you ever search for something and noticed that there are a bunch of business listings at the top of the result page? This is the result of Google Local and businesses taking advantage of it.

There is no charge to submit to Google local and it only takes a couple minutes to submit. Simply head to the Google Local website and login to your Google Account (if you don’t have a Google account, get one now) and the rest is straighforward.

2. Use internal linking with keyword anchor tags

When you write a webpage, make sure you add some sort of link to another of your webpages within your website as Google sees this as a good thing and thus ranks your page with the keyword anchor tag you use.

A keyword anchor tag is the keyword you use to link to the other webpage. A simple example would be:
"At XYZ Super Widgets, we offer a variety of Round XYZ Green Widgets…"

The term "Round XYZ Green Widgets" would link to your products page from your home page. Google will then (eventually) rank your site for the term "Round XYZ Green Widgets".

Funny side note: If you look up the term "Round XYZ Green Widgets" right now on Google, this post will most likely be ranked on the first page. That’s how we roll here at IMrush.

3. Sitemaps and Privacy Policy Pages

A sitemap is a page that is like a directory which has all the available pages that are listed in your website. Google sees this as an important factor to all websites as it is a simple way for your clients to navigate to what they are looking for.

Privacy policy page is a webpage that simply says that you will not spam your customers if you have an email opt-in (newsletter etc.), why you collect infomation about each persons computer details (for tracking reasons). If you Google privacy policy templates, you are sure to find several examples to model from.

So, there you have it. Follow these 3 simple strategies and watch your search engine rankings dramatically boost.

What other techniques have you used in the past that boosted your rankings?