IMrush.com Blog » eye tracking study http://www.imrush.com/blog Internet Marketing Training Victoria BC Tue, 22 Mar 2011 03:53:54 +0000 en hourly 1 http://wordpress.org/?v=3.1 Your Website Deserves An ‘F’ – How Visitors Read Your Website http://www.imrush.com/blog/your-website-deserves-an-f-how-visitors-read-your-website.php http://www.imrush.com/blog/your-website-deserves-an-f-how-visitors-read-your-website.php#comments Mon, 14 Dec 2009 06:31:50 +0000 Jay http://www.imrush.com/blog/?p=34 What I were to tell you that most visitors who land on your website only read about 30 percent of your content and the majority of that content is at the very top AND on the left side.

It’s true, your visitors are only picking up a fraction of your message. Our eyes are ‘trained’ or ‘conditioned’ to pick up the content that is on the left side.

Want to know what your visitors are reading on your website? Print out one of your site pages, and draw a big ‘F’ on the page with a highlighter. The content or images within this ‘F’ is what your site visitors are seeing and absorbing.

Don’t believe me? Have a look at the below eye tracking study from a Google Search engine result page (SERP). See the ‘F’?

eye-tracking-385x434

So now that you understand that why your website deserves an ‘F’, make sure that the most important message is within this area of prime visual real estate.

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